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GravityStack Operating Principles

These are the convictions behind everything we do. They guide how we think, how we work, and how we deliver results.

1

80/20 Always

Focus on the few levers that move everything.

We apply 80/20 thinking to strategy, execution, and even who we work with. If it doesn’t meaningfully move the needle, we cut it. That’s how we protect your budget, your focus, and your momentum.

“We don’t argue opinions—we track outcomes.”

2

Strategy Before Tactics

We don’t execute without context. Ever.

No Google Ads without a plan. No websites without a funnel. No content without positioning. We lead with clarity so every tactic drives results—not just activity.

“Pretty is nice. Gravity is better.”

3

Get to the Bottom of the Swamp

We solve root problems, not surface symptoms.

Quick fixes are for fire drills, not long-term growth. When something matters, we slow down, dig deep, and solve the real issue—so it stays solved.

“No duct tape unless it’s a fire drill.”

4

Protect the Moat

We build defensible advantages.

From category exclusivity to proprietary systems, we help you claim your space and keep it. We don’t just talk about ROI—we put skin in the game through performance guarantees and shared accountability.

“We don’t just build moats—we reinforce them with real commitments.”

5

Measure What Matters

We only track what moves the needle.

We focus on lead quality, GravityScore movement, and conversion—not vanity metrics. If Linda doesn’t care about it, neither do we.

“Clicks are worthless. Clients are everything.”

6

Sharpen First, Then Swing

We start sharp so the same force goes further.

We prepare before we push. From tools to thinking, we sharpen the edge—so every hour worked, every dollar spent, and every tactic deployed hits harder and wastes less. Readiness compounds results.

“Preparation multiplies force.”

7

5/67 Problem Solving

Start simple. Ship fast. Learn what matters.

We solve the first 5% to get moving, push to 67% to create traction, and refine from there. Perfection is the enemy of progress. We build momentum—and learn as we go.

“If we can make it work at 67%, we can make it great by iteration.”

8

Fail Forward. Fail Fast.

We build feedback loops into everything.

Whether it’s a funnel, a campaign, or a strategic framework—we’re always refining. Our systems evolve because we pay attention, not because we guess.

“The future belongs to those who learn faster—and use it.”

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