An Open Letter

Why I Launched The
“Threefold for Our Communities” Pledge

Covid was a wake-up call for me.

Before Covid, as an introvert, I valued alone time. However, after pivoting our business to be 100% remote and living through extended periods of lockdown, I found a new appreciation and need for human connection.

Now, with the rise of things like AI and remote work, the need for staying human and connected to our Communities is more important than ever. I began to view the charitable giving that we’ve always done in a different light. Instead of reacting to requests for help (there are many), I wanted to be more intentional with our giving.

I believe that the Entrepreneur’s have a unique “can do” Spirit that has an important and unique role to play in our society. When we offer our entrepreneurial time, talent, and treasure to promote and improve the Communities (of place, interest, identity, and need) that matter to us, we all benefit.

Why “threefold”? I believe it’s not enough to just give money. Writing a cheque is easy. I believe in paying-forward the 3 aspects of giving: Time, Talent, and Treasure.

This elevates our giving into transformational acts that enriches the Communities that matter to us.

I’ve set this up as an invitation to other businesses who see value in the Threefold for our Communities Pledge to join in. Joining is free and easy.

To Your Prosperity,

Scott Gingrich
Chief Marketing Strategist | CEO