The Stack is a free printed newsletter mailed to our Clients each month.
Through The Stack, we bring a smile, a “huh?”, and some motivation to improve your marketing. It’s all about Making Friends With Marketing.
Customer Spotlight:
Kris Hughston @ Hughston Insurance
Hughston Insurance provides financial security and peace of mind for you and your family as if you are Kris’s family!
“Marketing is about the CUSTOMER, not the product.”
–Dan Kennedy
Gravity Hacks
Bite-sized ideas, insights, and musings for increasing the Gravity of your business.
Write the Way You Speak
More than ever, writing content is a big part of marketing: brochures, web pages, sales letters, emails, Instagram blurbs, etc. However, writing is a MAJOR block for most business owners. I see it when we used to ask Clients to write the web copy for…
Answer The Phone
“You only get one chance to make a first impression.” It astounds me how so many companies work so hard and spend good money to get their phone to ring…only to have them hear “please leave a message”. If it’s a Prospect calling, there’s a…
“Dig The Well Before You Thirst”
An important sign of health, especially for the Local Professional who has a longer Buyer’s Journey, is to have a funnel of Leads who aren’t yet ready to buy. Your funnel of Leads gives you: Peace of mind, knowing that you’ve got business coming next…