Here’s a great example of local guerilla marketing:
It’s not a “perfect” marketing piece, but it’s a “Good Enough” piece. I suspect it’ll get some results for them and they’ll continue to dial-in their website.
Here’s what they’ve done right:
- Showed up like nobody else. By delivering these door-to-door, they’ve attached a Christmas tree ornament, tied together with a “thank you” and a postcard with an irresistible offer.
- Used topical themes: “Buy Local” and “Christmas”.
- Gave a reason to “ACT NOW” by adding a discount with coupon code for tracking.
So, BRAVO to Litha Exclusives!
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