8 Important Steps To Protect Your Domain Name

Your domain name is an essential business asset that lives at the heart of your business. It gives life to your website and email. Lose your domain, and you’ve got a painful road to recovery. To be clear, your domain name is NOT your website….

Use Bullets To Give Your Writing A Big Boost

Maybe it’s because of how simple they look that bullets are underappreciated for their power to engage and convert. With a little bit of thought, adding a well written bullet to your writing will: Capture your reader’s attention by drawing their eye to the bullets,…

Use Proof In Your Marketing To Be Believed

Why should I believe you? We live in a world of hyper claims, especially online. This is the era of #fakenews, style over substance, and competing expert opinions. We see it with an endless array of shiny objects and ideas du jour: diets, fashion, marketing…

“Dig The Well Before You Thirst”

An important sign of health, especially for the Local Professional who has a longer Buyer’s Journey, is to have a funnel of Leads who aren’t yet ready to buy. Your funnel of Leads gives you: Peace of mind, knowing that you’ve got business coming next…

Go With A Printed Offer To Increase Networking Conversions

Have you been to a networking event like a Chamber of Commerce Business After 5? How many leads did you come home with? Sure, you may have talked to a few people, shook hands with familiar faces, and stood around awkwardly for a while, but…

Use QR Codes to Increase Response Rate

QR Codes, those strange little squares, have been around since 1994. Before Covid hit, they were a flop. People didn’t know what they were or how to use them. Most cameras had to have special QR reader apps installed to use them. All that’s changed…

Know Your Traffic

“My website doesn’t work!” That usually means one or both of two things: your website sucks and/or your traffic sucks. If you’re anything like most of our Clients, all the attention seems to go into making a nice-looking website. Little to no attention goes into…

Offer Small, Medium, and Large Options

Tim Hortons offers small, medium, and large coffees for a reason: to maximize Profit. It’s the same reason McDonald’s has the small hamburger, the Quarter Pounder, and the promotional burgers like the BigMac with Bacon. Most people pick Medium. But some will pick small (who…

Features vs. Benefits

A classic line in sales training is: “Sell the hole, not the drill”. What they mean is that people are looking for solutions (benefits), not features. You want to sell the result, not the process. As Professionals, we tend to geek out on the features…

Gravity Hacks