Bite-sized ideas, insights, and musings for increasing the Gravity of your business with an average read time under 5 minutes.
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More than ever, writing content is a big part of marketing: brochures, web pages, sales letters, emails, Instagram blurbs, etc. However, writing is a MAJOR block for most business owners. I see it when we used to ask Clients to write the web copy for…
“You only get one chance to make a first impression.” It astounds me how so many companies work so hard and spend good money to get their phone to ring…only to have them hear “please leave a message”. If it’s a Prospect calling, there’s a…
An important sign of health, especially for the Local Professional who has a longer Buyer’s Journey, is to have a funnel of Leads who aren’t yet ready to buy. Your funnel of Leads gives you: Peace of mind, knowing that you’ve got business coming next…
Your headline is often the very first piece of information visitors process. With a little attention you can increase it’s readability and impact
A powerful way to set yourself apart in the market, a unique mechanism is a great way to establish your Definitive Selling Proposition.
See a great example of guerilla local marketing executed well.
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