Know Your Traffic

“My website doesn’t work!” That usually means one or both of two things: your website sucks and/or your traffic sucks. If you’re anything like most of our Clients, all the attention seems to go into making a nice-looking website. Little to no attention goes into…

Features vs. Benefits

A classic line in sales training is: “Sell the hole, not the drill”. What they mean is that people are looking for solutions (benefits), not features. You want to sell the result, not the process. As Professionals, we tend to geek out on the features…

Answer The Phone

“You only get one chance to make a first impression.” It astounds me how so many companies work so hard and spend good money to get their phone to ring…only to have them hear “please leave a message”. If it’s a Prospect calling, there’s a…