Bite-sized ideas, insights, and musings that
increase the Gravity of your business.
Get Gravity Hacks delivered to your inbox every Wednesday.
We guarantee 100% privacy. Your information will not be shared.
Enter your email to receive updates from us. Unsubscribe any time.
Have you been to a networking event like a Chamber of Commerce Business After 5? How many leads did you come home with? Sure, you may have talked to a few people, shook hands with familiar faces, and stood around awkwardly for a while, but…
QR Codes, those strange little squares, have been around since 1994. Before Covid hit, they were a flop. People didn’t know what they were or how to use them. Most cameras had to have special QR reader apps installed to use them. All that’s changed…
“My website doesn’t work!” That usually means one or both of two things: your website sucks and/or your traffic sucks. If you’re anything like most of our Clients, all the attention seems to go into making a nice-looking website. Little to no attention goes into…
Tim Hortons offers small, medium, and large coffees for a reason: to maximize Profit. It’s the same reason McDonald’s has the small hamburger, the Quarter Pounder, and the promotional burgers like the BigMac with Bacon. Most people pick Medium. But some will pick small (who…
A classic line in sales training is: “Sell the hole, not the drill”. What they mean is that people are looking for solutions (benefits), not features. You want to sell the result, not the process. As Professionals, we tend to geek out on the features…
A lot of work and usually money goes into driving traffic to your website. So, when you get people there, it better CONVERT. And the #1 conversion factor is your message, the content on your web pages. In fact, the message is more important than…
More than ever, writing content is a big part of marketing: brochures, web pages, sales letters, emails, Instagram blurbs, etc. However, writing is a MAJOR block for most business owners. I see it when we used to ask Clients to write the web copy for…
“You only get one chance to make a first impression.” It astounds me how so many companies work so hard and spend good money to get their phone to ring…only to have them hear “please leave a message”. If it’s a Prospect calling, there’s a…
An important sign of health, especially for the Local Professional who has a longer Buyer’s Journey, is to have a funnel of Leads who aren’t yet ready to buy. Your funnel of Leads gives you: Peace of mind, knowing that you’ve got business coming next…
FREE DOWNLOAD
This free report reveals exactly why local business websites don’t work. If you’re serious about attracting the the Best Customers, then you’re ready for the Truth.
Get the Truth about what it takes to win online.
You’ll never see websites the same again. Based on working with 100’s of Local Professionals & Contractors, this is the Truth about what’s working.
We guarantee 100% privacy. Your information will not be shared.
Enter your email to receive updates from us. Unsubscribe any time.