Your Most Profitable Customer
We’ve all heard the cliché: “If you try to be everything to everyone, you’ll be nothing to no one”. It may be cliché, but it’s so true. One of the single biggest marketing missteps I…
How To Grow Your Business Because Of A Recession
What Goes Up Must Come Down…You Can Plan On It It’s no secret that economies are cyclical…they have ups and they have downs. Despite that simple fact, most businesses work on the assumption that they’ll…
Brand Your Business Email Address
If your business card has an Email address with “sympatico”, “rogers” or any other personal-type Email address, then this article is of particular importance to you. I remember back when having a fax number on…