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Combine Print Ads with Your Website for Better Results
Digital Marketing

Combine Print Ads with Your Website for Better Results

Is the print ad dead? With all the talk about websites, Pay-Per-Click and social media marketing, it’s easy to think that the day of advertising in newspapers, magazines and the like has passed. Certainly, Online…

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7 Steps to Get Your Phone to Ring With Inbound Marketing
Digital Marketing

7 Steps to Get Your Phone to Ring With Inbound Marketing

(Here is a primer on the single most important marketing tactic available to local businesses today) The topic of “Inbound marketing” is a big topic right now in the world of Internet Marketing. And for…

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Take a Second Look At Your Headline For Better Results
Digital Marketing

Take a Second Look At Your Headline For Better Results

Your headline has the power to attract and engage your ideal prospect. With a little bit of thought and a couple of headline writing tips, you can craft a headline that has a big impact…

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How to Write Copy For A Website That Gets Results
Digital Marketing

How to Write Copy For A Website That Gets Results

When it comes to getting results from your website, one of the most important elements of your website (arguably even more important than the site’s visual look) is your message. (This is part 1 of…

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Digital Marketing

Having A Mobile Responsive Website is Good for Business

A few years ago whether to worry about how well your site worked on a phone wasn’t much of a topic. Today, that’s all changed. When we look at the web stats of our local…

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Why We Switched to Double Opt-in To Build Our Email List
Digital Marketing

Why We Switched to Double Opt-in To Build Our Email List

Having a well curated email list is an essential marketing tool for growing your local small business. Even with today’s big emphasis on social media marketing, Email marketing is still the Champion. The decision on…

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The Anatomy of a Great Website Opt-in
Digital Marketing

The Anatomy of a Great Website Opt-in

Every day, there are untold numbers of people using the Internet to research before they buy. In fact, the vast majority of visitors to the typical small business website is there to research and not…

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Lower Your Website’s Bounce Rate For Better Results
Digital Marketing

Lower Your Website’s Bounce Rate For Better Results

What does “Bounce Rate” mean? One of the key indicators of how well your small business website is doing can be found in your Google Analytic’s “Bounce Rate”. Essentially, the bounce rate measures how many…

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