Is the print ad dead? With all the talk about websites, Pay-Per-Click and social media marketing, it’s easy to think that the day of advertising in newspapers, magazines and the like has passed. Certainly, Online…
(Here is a primer on the single most important marketing tactic available to local businesses today) The topic of “Inbound marketing” is a big topic right now in the world of Internet Marketing. And for…
Your headline has the power to attract and engage your ideal prospect. With a little bit of thought and a couple of headline writing tips, you can craft a headline that has a big impact…
When it comes to getting results from your website, one of the most important elements of your website (arguably even more important than the site’s visual look) is your message. (This is part 1 of…
A few years ago whether to worry about how well your site worked on a phone wasn’t much of a topic. Today, that’s all changed. When we look at the web stats of our local…
Having a well curated email list is an essential marketing tool for growing your local small business. Even with today’s big emphasis on social media marketing, Email marketing is still the Champion. The decision on…
Every day, there are untold numbers of people using the Internet to research before they buy. In fact, the vast majority of visitors to the typical small business website is there to research and not…
What does “Bounce Rate” mean? One of the key indicators of how well your small business website is doing can be found in your Google Analytic’s “Bounce Rate”. Essentially, the bounce rate measures how many…
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