How to Write Copy For A Website That Gets Results
When it comes to getting results from your website, one of the most important elements of your website (arguably even more important than the site’s visual look) is your message. (This is part 1 of…
When it comes to getting results from your website, one of the most important elements of your website (arguably even more important than the site’s visual look) is your message. (This is part 1 of…
A few years ago whether to worry about how well your site worked on a phone wasn’t much of a topic. Today, that’s all changed. When we look at the web stats of our local…
Having a well curated email list is an essential marketing tool for growing your local small business. Even with today’s big emphasis on social media marketing, Email marketing is still the Champion. The decision on…
Every day, there are untold numbers of people using the Internet to research before they buy. In fact, the vast majority of visitors to the typical small business website is there to research and not…
On July 1, an important new law is taking effect in Canada which affects everyone doing Email marketing. It’s known as CASL, “Canada’s Anti-Spam Legislation”. You probably need to make changes to your website, email…
If you’re one of the silent majority who knows they should be blogging but, for whatever reason, haven’t “gotten around to it” then this is your opportunity to do something very important for your business…
What does “Bounce Rate” mean? One of the key indicators of how well your small business website is doing can be found in your Google Analytic’s “Bounce Rate”. Essentially, the bounce rate measures how many…
At the last 3 talks I’ve given, I’ve asked these 3 questions: How many of you have a smart phone? Nearly all hands raised. How many of you browse websites on it? Nearly all hands…
In the past we’ve relied on various methods to track website statistics: StatCounter, Google Analytics, Awstats and so on. Starting in June, we’ve standardized on Google Analytics as our preferred method of tracking and analyzing…
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