What’s the Point? National Day for Truth and Reconciliation
Of all the injustices that have happened in the world, in Canada, why are we dedicating a day for this one? (Is it “one” injustice?) I don’t know. And I think that’s the point.
Combine Print Ads with Your Website for Better Results
Is the print ad dead? With all the talk about websites, Pay-Per-Click and social media marketing, it’s easy to think that the day of advertising in newspapers, magazines and the like has passed. Certainly, Online…
Engineer Your Differentiation To Increase Magnetic Attraction
Why is it that some businesses seem to attract new Clients so much easier? Without the benefit of reputation, referral or more clever ad, some businesses are able to attract their unfair portion of business….
RIP Mr. Bob
A very good man, Mr. Bob, has passed away. I just mentioned Mr. Bob in my article a couple of days ago and had a picture of our first trade show exhibit at one of…
Why We Made the Switch From Joomla To WordPress
I’ve worked with both WordPress and Joomla since their very first releases (2003 and 2005 respectively and with Joomla’s predecessor Mambo since 2003). For a long time, WordPress was our go-to for simple blogging websites…
How To Get Google Analytics To Reveal Your Local Traffic
A common mistake I see local businesses making when they look at their Google Analytics is that they look at their overall stats (number of visitors to their site, their bounce rate, how many pages…
7 Steps to Get Your Phone to Ring With Inbound Marketing
(Here is a primer on the single most important marketing tactic available to local businesses today) The topic of “Inbound marketing” is a big topic right now in the world of Internet Marketing. And for…
Google Penalizing Websites That Aren’t Mobile…Not The Real Reason Your Website Should Work on a Smart Phone
According to a recent Google blog post, if your site isn’t mobile responsive, it’s going to get shoved down the search results starting in a few weeks: “Starting April 21, we will be expanding our…
Take a Second Look At Your Headline For Better Results
Your headline has the power to attract and engage your ideal prospect. With a little bit of thought and a couple of headline writing tips, you can craft a headline that has a big impact…