Having A Mobile Responsive Website is Good for Business
A few years ago whether to worry about how well your site worked on a phone wasn’t much of a topic. Today, that’s all changed. When we look at the web stats of our local…
Why We Switched to Double Opt-in To Build Our Email List
Having a well curated email list is an essential marketing tool for growing your local small business. Even with today’s big emphasis on social media marketing, Email marketing is still the Champion. The decision on…
The Anatomy of a Great Website Opt-in
Every day, there are untold numbers of people using the Internet to research before they buy. In fact, the vast majority of visitors to the typical small business website is there to research and not…
We Hate Spam As Much As You Do – How To Comply With CASL
On July 1, an important new law is taking effect in Canada which affects everyone doing Email marketing. It’s known as CASL, “Canada’s Anti-Spam Legislation”. You probably need to make changes to your website, email…
How To Start Blogging…Even If You Think You Can’t Write
If you’re one of the silent majority who knows they should be blogging but, for whatever reason, haven’t “gotten around to it” then this is your opportunity to do something very important for your business…
Lower Your Website’s Bounce Rate For Better Results
What does “Bounce Rate” mean? One of the key indicators of how well your small business website is doing can be found in your Google Analytic’s “Bounce Rate”. Essentially, the bounce rate measures how many…
Is it Time to Get a Mobile Responsive Website?
At the last 3 talks I’ve given, I’ve asked these 3 questions: How many of you have a smart phone? Nearly all hands raised. How many of you browse websites on it? Nearly all hands…
Harness the Results from your Website
In the past we’ve relied on various methods to track website statistics: StatCounter, Google Analytics, Awstats and so on. Starting in June, we’ve standardized on Google Analytics as our preferred method of tracking and analyzing…
Part 2: How to Find & Use Your Most Popular Keywords For SEO
(Part 2 of 3) This is the continuation from Part 1: Introduction to SEO If the material here gets too complicated, don’t Panic! We’re here to help. If you would like help understanding what’s in…